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Rolex, one of the most popular luxury watch brands in the world. They often hit the top 10 of a watch company with high sales.
(2020 Worldwide Watch brand ranking - Image source)
According to a survey conducted by Statita, 868 participants was asked regarding Rolex brand awareness, usage, popularity, loyalty, and buzz among watches owners in the United States in 2022.
During the survey, the questions were phrased as follows:
Brand Awareness: Do you recognise this brand? If so, please swipe right. If not, please swipe left.
Brand popularity: Which of the following brands do you prefer when it comes to watches?
Brand usage: Which of the following brands of watch do you currently own?
Brand loyalty: Which of the following brands would you be likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months?
The result is as follows:
In summary of Rolex brand awareness, usage, popularity, loyalty, and buzz among watches owners in the United States in 2022 survey;
Movie stars who wore a Rolex Submariner in Movies
Robert Redford wearing his own Rolex Submariner ref. 1680 in All the President's Men (1976) movie
Sean Connery wearing his own Rolex Submariner ref. 6538 in all of his James Bond Movies (1962 - 1983)
Jim Carrey wearing a Two-tone Rolex Submariner Ref. 116613LB in Mrs Poppers Penguin's (2011) movie.
Cameron Diaz wearing a Rolex Submariner Ref.16610 in Knight and Day (2010) movie.
Same same, but different ✨
Rolex submariner watches are among the most expensive and most soughed watch in the world. For some people, they're out of reach financially. If you're looking for a watch that looks like a Rolex but are much cost-friendly, there are plenty of alternatives to choose from.
Top 8 watch that looks like Rolex Submariner in this list
Wondering what affordable alternatives to Rolex Submariner watches are out there? Look no further! Check out the following timepieces.
Seiko 5 Sports SKX
Since 1881, Seiko has been making timepieces built to last. With this Seiko 5 Sports SKX Automatic Watch, you can show off the Japanese brand's iconic style, quality and heritage. The modern design of this watch offers an updated feel for a timeless look that will never go out of style.
This watch comes from a series reintroducing the popular mid-sized Seiko 5, brought back following demand from Seiko fans. The colour scheme for this latest series of watches has been inspired by the mid-sized Seiko 5 Sports quartz divers' watches, initially released in the 1980s.
The latest redux styles echo the first SKX watch with a case diameter of 38mm and have a renewed focus on modern wearability with a slimmer case depth and a three-row bracelet for extra comfort. True to the first Seiko 5's aims, this watch is highly durable and withstands strong wear. Ideal for your daily routine, sports and also as a dress watch.
Tissot Seastar Ref. T120410110
Tissot has a long history of producing watches for aquatic sports, and Tissot's Seastar line collection definitely lives up to its heritage. The watch features a stainless steel case with a scratch-resistant sapphire crystal face. Other features include a date display at 6 o'clock and a ceramic anti-clockwise bezel.
This watch is certified for dives down to 1,000ft, and the chunky guards around the screw-down crown will protect it from serious knocks. The oyster bracelet, the interplay of brushed and polished steel in the case and the fluting of the bezel all conspire to make it perpetually catch the light.
Lorus Solar Ref. RX311AX9
The Lorus Solar watch Ref. RX311AX9 is a stylish and functional timepiece that combines modern design with eco-friendly technology. Lorus is a renowned brand known for its high-quality watches, and the RX311AX9 is no exception. The RX311AX9 features a sleek and sporty design that appeals to both casual and active individuals. The round stainless steel case provides durability and adds a touch of sophistication.
The black dial with contrasting silver-tone hour markers and hands offers excellent legibility, ensuring that you can easily read the time at a glance. The watch also features a date window positioned at the 3 o'clock mark, adding practicality to its overall design. Whether you're out on an adventure or attending a formal event, this watch is sure to make a statement on your wrist.
Hanowa Offshore Diver II Watch Ref. SMWGH2200301
Swiss Military Hanowa SMWGH2200301 Offshore Diver II is a robust and reliable timepiece designed for active individuals. With its sporty style, 20ATM water resistance, precise quartz movement, and practical features, this watch combines functionality and aesthetics to accompany you in various adventures, both in and out of the water.
The Offshore Diver II features a 44mm round case made of stainless steel, providing a solid and resilient structure. The case has a silver color and a combination of polished and matted surfaces, giving it an attractive and versatile appearance. The case is also relatively slim, with a thickness of 12mm, ensuring comfort on the wrist.
In addition, the Offshore Diver II watch is powered by a precise battery-operated quartz movement, specifically the Ronda 715 caliber. This movement ensures accurate timekeeping and requires minimal maintenance. The Offshore Diver II also includes practical functions such as date display, hour, minute, and second indicators, providing essential timekeeping features for everyday use.
One notable feature of the Hanowa Offshore Diver II is its counterclockwise turnable bezel. This feature allows divers to track elapsed time underwater with ease and precision. The bezel has a sturdy construction and is designed for smooth and secure operation.
Rotary Henley Seamatic Watch Ref. GB05430/05
The Rotary Henley Seamatic Watch Ref. GB05430/05 is a stylish and functional timepiece suitable for both formal occasions and underwater adventures.
The watch features a 316L stainless steel case, renowned for its excellent corrosion resistance and durability. This robust construction ensures that the timepiece can withstand the rigors of daily wear and underwater exploration. The 42mm case size strikes a balance between boldness and wearability, making it suitable for various wrist sizes.
Powering the Henley Seamatic Watch is the reliable Miyota 8215 movement. This automatic movement ensures precise timekeeping and requires no battery, relying on the natural motion of the wearer's wrist to keep it powered. Furthermore, with a water resistance rating of 300m, the Rotary Henley Seamatic Watch is well-equipped for underwater exploration.
Sekonda 1591 Watch
The Sekonda 1591 Watch is a stylish and versatile timepiece that combines classic design elements with practical features. With its round alloy case, blue dial, and two-tone stainless steel bracelet, this watch offers a sophisticated look suitable for various occasions.
The two-tone stainless steel bracelet adds a touch of sophistication and versatility to the watch. The combination of silver and gold tones in the bracelet's design allows for seamless integration with both formal and casual outfits. The bracelet is adjustable, with a minimum length of 145mm and a maximum length of 205mm, ensuring a comfortable fit for a wide range of wrist sizes.
With a water resistance rating of 50 meters, the Sekonda 1591 is suitable for everyday wear and can withstand minor water exposure, such as splashes or brief immersions. However, it is not recommended for swimming or diving activities.
In summary, the Sekonda 1591 Watch combines style and functionality. With its round alloy case, blue dial, date display, and two-tone stainless steel bracelet, this timepiece offers versatile and elegant look at a VERY COST-FRIENDLY price for various occasions (* or as a gift :D..).
Citizen Eco-drive Promaster Diver Watch Ref. BN0199
The Promaster Diver BN0199 features a robust and corrosion-resistant stainless steel case, ensuring its resilience in challenging environments. The case is designed to withstand the pressures of underwater exploration, making it water-resistant up to an impressive 200 meters (20 ATM). It provides the necessary protection for diving activities, ensuring accurate timekeeping even in demanding conditions.
Powered by Citizen's innovative Eco-Drive technology, this watch harnesses the power of light to keep it running. It is equipped with a solar panel that converts both natural and artificial light into energy, eliminating the need for battery changes. The Eco-Drive system ensures a reliable and maintenance-free operation, offering a sustainable and environmentally friendly timekeeping solution.
The dial of the Promaster Diver BN0199 is designed with a clean and legible layout. The large hour markers and hands are coated with luminescent material, ensuring optimal visibility in various lighting conditions, including dark or murky underwater environments. The date window is conveniently positioned at the 3 o'clock position, providing an additional practical feature.
Fossil Blue Three-Hand Date
The Fossil Blue Three-Hand watch collection, features a 42 mm stainless steel case, which provides durability and a sleek silver colour. The case houses a reliable quartz movement, ensuring accurate timekeeping and minimal maintenance. The battery type used in this watch is SR626SW, known for its long-lasting performance of up-to 2 years.
With a circumference of 200+/- 5 mm, the Fossil Blue Three-Hand Date watch is designed to fit comfortably on most wrists. The strap has a width of 22 mm, with a single pusher fold-over clasp ensures a secure closure, allowing you to wear the watch with confidence.
Furthermore, the watch offers a water resistance rating of 10 ATM, making it suitable for everyday activities and water exposure, such as swimming and showering. However, it is not recommended for diving or high-pressure water activities.
Whether you're dressing up for a formal event or going about your daily activities, the Fossil Blue Three-Hand Date watch is a fashionable and dependable choice.